A growing movement in Virginia has seen numerous hydroponics and gardening stores drop Canna brand products in solidarity with Rooting VA, formerly known as Commonwealth Canna. The decision to cut ties with Canna stems from the brand’s alleged attempts to take company names away from small businesses with legal threats of a trademark lawsuit, a move that has drawn widespread criticism within the cannabis cultivation community.
As of now, only two stores in Virginia—Fifth Season Gardening and Peninsula Hydroponics—continue to carry Canna products. Meanwhile, many others have distanced themselves from the brand after keeping up with the ongoing online discussions about the controversy. The grassroots movement against Canna is gaining traction, fueled by small businesses and cultivators standing together to protect independent entrepreneurship in the industry.
Expanding the Movement to Other States
With Virginia retailers taking a stand, the focus now shifts to neighboring states—Washington, D.C., Maryland, and North Carolina—where efforts are underway to encourage stores to reconsider their support for Canna. Community members and industry advocates are working to raise awareness about the company’s actions and urging businesses to prioritize ethical partnerships. The momentum behind this movement reflects the strength of small businesses and their ability to influence the market when they unite under a common cause.
Canna’s Unyielding Stance
Despite the backlash, Canna has yet to change its stance or offer any compromise favorable to the small business community. Reports from across the cannabis industry indicate that the company’s reputation continues to suffer, with many in the national cannabis community expressing a negative opinion about their business practices and products. As independent growers and retailers continue to push for accountability, Canna’s unwillingness to adjust its approach only fuels further discontent.
Community Appreciation for Blue Ridge Hydroponics
A special acknowledgment goes to Blue Ridge Hydroponics for their decision to cease carrying Canna brand products. Their choice to stand with Rooting VA and the broader small business community exemplifies the power of ethical decision-making in the industry. Businesses like Blue Ridge Hydroponics demonstrate that supporting local and independent enterprises is not just a statement—it’s an actionable commitment to fairness and integrity in the market.
As more stores take a stand, the hope is that companies like Canna will recognize the importance of ethical business practices and reconsider their approach. Until then, the movement continues to grow, with cultivators and advocates working to protect the future of small businesses in the cannabis industry.
